Columbia Sportswear gets into the sneaker business

3 giu 2019

Columbia Sportswear Co. has unveiled its first collection of athletic footwear designed for urban adventures. The SH/FT Collection features men's and women's footwear that is waterproof and breathable. The first shoes in the line retail for $130.

"We see a movement taking place as more young people are looking to nature and the outdoors to find balance and recharge from their busy lives in the city," said Peter Ruppe, Columbia Sportswear vice president of footwear. "To answer that call, we've created an entirely new collection of footwear that speaks to their sense of urban style while delivering trail-worthy performance for the outdoors."

Ruppe worked for Nike for more than two decades. He served as senior vice president of footwear at Under Armour for three years.

Columbia collaborated on the new line with musician and artist Zedd.

"I'm a huge sneakerhead, so when I heard about the concept behind SH/FT, I was immediately intrigued," Zedd said. "After wearing the shoes, I love how they look, fit and feel. Whether I'm in the studio, outdoors, or on stage for hours, they strike the perfect balance for me between comfort and style."

The first shoes in the collection are available on Columbia's website. The shoes will be available at retailers including Foot Locker, Champs and Dick's Sporting Goods beginning Friday.